Digs is a student letting agency based in the thriving university town of Falmouth. With big plans to expand the business and move their office to a beautifully historic building with much kerb appeal, Digs needed a brand that looked more professional and would appeal to both their student clients as well as their landlords.
The brand’s youthful, fun and dynamic personality was highly considered and delivered through the creation of a brightly coloured brand palette and supporting graphical elements unique to the brand; speech bubbles with on-brand messaging, a new supporting strapline and tone of voice. To work alongside the brand’s workmark, Friends created a supporting brand icon using the letter D as an open door shape. This supporting mark with it’s strong angles enabled us to develop the brand experience in a number of ways, some very literally (stationery letterhead), and some in a more abstract way (wall and window graphics).
Digs has now relocated to it’s new offices, the brand now compliments this building in a very unique way and together with the new signage, the shop front of Digs really does stand out against it’s competitors in town. Friends have designed a future proofed brand which allows the companies owners to develop and grow their business in a variety of ways.