Standing majestically on the North Cornish coast, the 4 star Headland Hotel first opened it’s doors in 1900, built with the sole purpose of becoming the finest hotel in South West England. In 2014 the hotel completed an impressive refurbishment, offering guests another level of luxury with Cornwall’s only ‘Five Bubble’ rated spa.
Friends were commissioned to re-think the traditional spa brochure and deliver something much more unique to the Headland. The brief outlined the importance of creating an engaging item of collateral that would work as a spa brochure and also include regular up dated information about the hotel—all with the focus being on relaxation and delivered with a luxury lifestyle feel.
Friends implemented a collaborative concept and planning workshop with our clients, allowing us to analyse the research we had collated and make considered decisions on size/format, paper stocks, the use of seasonal colours taken from our clients brand palette and to make a final call on the name for this new item. The outcome was to design a quarterly lifestyle-esq magazine titled ‘It’s All About You’, a magazine with pace and Headland personality.
It was hugely important to us that ‘You’ had a consistent and interesting pace, a pace that would make readers want to keeping turning each page. We designed each article with it’s own feel, knowing that each story should have it’s own personality, something we could build on and take forward for future issues.