A young, approachable and professional book-keeping and accountancy brand with big plans to expand. Whyfield owner Laura Whyte approached Friends to evolve the brand and translate it across a new stationery cupboard, print collateral and website.
The Friends team immersed themselves into the world of accountancy and a message that became very clear during this research and insight stage was the unique personality of the brand, the sense of fun and commitment to details that they had – in fact just having a personality in this sector at all was discovered to be fairly unique!
The brand identity is supported with a playful suite of icons relating to all the different services offered by Whyfield, sectors that they specialise in and some other fun icons relating more to the character and personality of the team, this included a cupcake with added sprinkles (they have cake day Fridays in the office!).