Here’s the other thing, ‘good enough’ is often ok in many, many situations. I am in fact a big ol’ fan of ‘good enough’.
Many times I’ve washed the dishes at the end of the day (Darren will of course argue this point, but no matter) and then realise I’ve forgotten the oven tray. Oh well, good enough, I’ll soak the tray and do that in the morning. No drama. I order a latte at my local coffee shop, they make me a cappuccino. No problem I say, I’ll take it, good enough. You get the idea. This however is not one of those situations, because in our world of brand design (which I realise is pretty all encompassing and not for everyone), ‘good enough’ just can never, ever be good enough. Not for us and not for our clients.
We love to create iconic brands – beautiful and simple design that is timeless and with a twist. Our brands have longevity, they are designed and built to last. They can of course be updated and developed in the future, sure, we love to do that with you. But what you don’t want to be doing is relaunching your brand every few years because it’s not quite working. This makes no sense to anyone. It’ll hit your budget having to re-do something over and over again, confuse your customers, unsettle your team, make your competitors look over at you and think you’ve not really got a grip on what your doing right now, you’ll look like you don’t know who you are and who you are for. It’s impossible to be all things to all people.
Consider this, to design a brand identity that speaks, without deviation, straight to your customer — builds trust, creates loyalty, tells your story, your truth and of course delights, won’t happen by chance. At some point you must be brave and stick your flag in the ground. Make the decision to go all in, be brave, be bold and enjoy the process of designing your brand brilliantly. Give it the time and chutzpah it deserves, we promise you won’t regret it.