In a world of budget cuts and online tutorials for just about any skill you could want to learn, why would anyone hire a professional designer? Surely the intern could just type the company name into a logo generator? Professionally created brand identities are for fancy-pants London hotels and multi-billionaires like Sir Richard Branson, are they not? Umm no they are not.
One of the biggest privileges of working as professional designers is seeing the impact our work has on our clients’ businesses, both big and small, new and established, everyday. Great design is rooted in creativity, insight and experience and, as a result, does more than give you something to put on the back of your business card. Great design gets you noticed, it tells people who you are and importantly, it makes you more money.